麦德龙论文文献

麦德龙论文文献

这是麦德龙的官方网站。里面有关于它的自有品牌OKA的英文介绍。

这是沃尔玛的官方网站，里面有沃尔玛的自有品牌Great Value（惠宜），Mainstays与Simply Basic的英文介绍。

超市物流配送研究的外文文献

国家重要的零售业态的连锁超市，同时也是全球零售趋势。连锁超市经历了快速的发展在20世纪80年代初在中国因为超市出生，在最近几年，中国零售百强连锁超市已经占据了半壁江山，成为最重要的格式。物流系统的神经中心，连锁超市采购及分销的这种竞争优势，实现统一采购，统一存储，统一配送，分散销售的操作，大大降低了流通成本，促进高效，平稳运行的供应链，提高企业的竞争力。
连锁超市能够实现高效率，高效率的供应链管理，各地的物流系统。商品配送系统结合先进的信息技术和物流管理的核心是分析沃尔玛，家乐福，麦德龙，以及大量的世界级零售连锁店运营商的成功，并不难找到。通过物流系统的运作，连锁超市企业集中决策的决策权，以连锁企业的总部，物流活动的商品集中在基本的物流配送体系。集资金，股票，多个存储采摘活动的集中采购，从而降低物流成本，创造价格优势，赢得了客户和市场。
超市连锁经营在中国的分销行业与发达国家相比，起步较晚，中国连锁经营协会，成立于1997年，于2001年开始编辑一本书“中国连锁经营年鉴”相对100年美国的物流及分销行业在中国的历史，在20世纪80年代开始至今，只有20岁。
二十多年来，中国的分销行业已经取得了很大的成就，但是，由于基础设施差，在国内历史上长期重生产轻流通，重商主义的流量情况，轻物流的思想影响，物流配送在这个阶段仍然是不成熟的，有很多的物流配送体系是原来的批发企业，储存和运输公司转变现代化水平低，设备陈旧，连锁超市在中国的年平均增长率自1994年以来的快速发展步伐，连锁超市（约70％），物流系统的建设和发展明显落后于超市的发展链。

论文摘要急求英文翻译~~

Research of China Metro’s Public Relationship Issues and Managing Strategies

Abstract
Public relationship has become a function of management of modern enterprises, ithas also become an important part of enterprise strategy. Public relationship together with funds, equipment, personnel are known as the four fundamental pillars of the modern enterprise. It has been increasingly recognized that in order to coordinate modern organizations’ relationships, especially the relationship between the enterprise and the public, establish corporate image, expand enterprise influence, good public relationship is one of the key condition for enterprise’s survival and development. Public relationship activities should not limited to the direct sales and customer services, but also to establish a good relationship with customers and other target consumers through the broadcasting thus expands the enterprise operating environment. The practice of enterprise marketing activities also prove that effective public relations activities can significantly increase cooperation’s profit margin while benefit the society.
This report selected Chinese Metro’s external public relationship as the research object. The analyses are based on target audience, information, goals and strategies while under different leaderships. The report summarized by structured interviews, and concludes that the main issue within China Metro’s public relationship is in the communication process, and recommendation and suggestion on those issues are provided combined with the actual situations and the relevant PR(public relation) theories.
This research can play a positive role of future Chinese Metro public relation strategy formulation and implementation, and can be assistance to select the appropriate strategy which will adapt to China's national conditions, thus enhance the brand reputation with minimum effort.

Keywords: Metro; public relationship; public relation strategy

第一段照字面译的，后面两段口号太多，意译的多一点。