家乐福超市促销策略研究英文论文

市场营销策略 营销组合的四个因素常称作4P，即： 产品（Product) 价格 (Price) 推广 (Promotion) 通路与配销 (Place&Distribution) 这四个因素应用到营销过程中，就形成了四方面的营销策略。加上政治POLITICS和公共关系PUBLIC，是为6P。

1.Over the past 40 years, the Carrefour group has grown to become one of the world’s leading distribution groups. The world’s second-largest retailer and the largest in Europe, the group currently operates four grocery store formats: hypermarkets, supermarkets, cash&carry and convenience stores. The Carrefour group currently has over 9,500 stores, either company-operated or franchises. 2.The world’s second-largest retailer and the largest in Europe, the group currently operates in 32 countries and has over 9,500 stores. 做ppt的话这张图不错3.China：In 2007, expansion accelerated outside France, particularly in Asia, with the building of 36 new hypermarkets, including 22 in China – where the Group broke its record for store openings in a one-year period.It was the leading foreign retailer, in terms of sales figures, until 2008 and has since lost its #1 position to RT-mart

建议你先找找案例。而且你给你内容也太宽泛了， 西方国家之间的文化也有很大的差异，建议你给出一个特定的国家和地区 再搜索结果。 而且作为毕业论文，引文要20篇以上才够说话。如果你有特定需要，可以留言联系我， 本人在美国读MBA