包装设计毕业论文翻译

AbstractWhen the products to enter the sales terminal, every piece of products on the shelves is a substantial advertising, directly influence the potential consumers purchase decision. Therefore, product packaging design is very important, have to attract consumers attention and convey all the product information."Color feeling is the form of" the most popular general aesthetic feeling, the visual impact of color, has a special emotion, symbol, Lenovo and other series of psychological effect, so the packaging design is the color, graphics, text three major elements in one of the most important. In the use of color in packaging design, black and white color with its simple personalized visual language to design the designer integration, novel, visual forms and to have a strong appeal of the clear and convey the product information fully to the audience. Through the black, white beauty can create a kind of atmosphere, leaving an impression, the product packaging design to a higher aesthetic realm, the design works with "tolerant, inclusive millions" artistic value, and maximize the economic benefits of the product.This paper through the literature research, data collection, case analysis and other methods, starting from the color of the color attribute and social cultural property, the concrete application of black and white color is discussed in the non-alcoholic beverage packaging design, providing more valuable reference for packaging designers.Keywords: non alcoholic beverage packaging design entity advertising black and white color