如家酒店酒店的竞争策略研究论文

Entering the 21st century in China since the rapid economic development, macro economic good performance promoted the development of tourism, business, making the hotel industry has developed rapidly, especially economy hotel along with the rapid development of tourism industry into the era of rapid expansion. Along with the development of economy hotel industry, the industry competition from original product, has been converted into brand, price competition culture of competition. Brand positioning increasingly reveals its importance, good brand positioning is undoubtedly enterprise half of success. Based on the hotel as an example, through family-like research status quo, found its brand positioning in the brand positioning problems, and puts forward some feasible Suggestions. This article mainly from the following several aspects develop: First, Chinese and foreign brand positioning research status review, and lists research needed this subject concept, theory, methodology. For further research on this topic provides a solid theoretical foundation. Secondly, research and family-like hotel brand positioning the status quo. The author mainly through the questionnaire and interview method and its competitive environment for family hotel was analyzed, and the implementation of family-like through investigation found. The present status of hotel orientation Again, mainly through the analysis and family-like place hotel brand of macro and micro environment, found in hotel brand positioning family-like appeared in the process of problems for further proposes Suggestions, lay the foundation. Finally, according to the problems found before, targeted proposed to the feasibility of hotel brand positioning family-like suggestion. Keywords: brand positioning; And family-like hotel; Competition strategy Input content has reached length limitation can input 1-9999 word insertion picture to delete picture insert map video video map delete map insert answer can get two points experience value, answer was adopted in experience and can be synchronous increase wealth values Reference material: anonymous answer submit answer